Mei filled his website and social media channels with photos of his family, especially his blonde, model-like wife Dasha Mei.
She is often seen wearing skimpy outfits – bikinis, making dumplings in her underwear – or just draped on her husband’s arm.
He reveals that his Ukrainian girlfriend is now pregnant, and advises that the best way to learn a foreign language is “chasing beautiful women”.
Apparently, he is making excellent progress in Russian.
Max Mei has launched a new commercial We Chat account and rebranded his website Ulove – which stands for “Ukrainian Love” – while the number of people following his Weibo account has grown to more than 800,000.
Mei, 35, founded his dating agency in Ukraine in 2016.
Clients hope to emulate the love success of its ‘winner in life’ founder Max Mei – but do they?
Mei’s story is now well known by his followers in China.
He has claimed on social media that he relocated to Ukraine in 2001, at the age of 18, after scoring poorly in his exam, which Chinese students take before leaving secondary school.
There is no suggestion from the accounts that any of the couples have yet got married.
Ulove’s services do not come cheap and exclude the price of the flight to Ukraine.
Some were sceptical about how successful he really was, suggesting that his “international import-export business” might in reality be a humble Chinese restaurant.