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By selecting a niche, or clearly identifying your market, you’ll be able to better target your advertising efforts to recruit clients. Research your local market to see if there are other dating services that target a similar market.Find out what services they offer, where they advertise and their approach to attracting clients. You might offer matchmaking, provide date night ideas, give coaching on what do and what not do on a first date, assist clients with selecting body-appropriate wardrobes or host speed dating events.Researchers were primarily interested in how online dating affected women, but they were surprised to see that using the dating and hookup app had a real effect on men, too.“Although current body image interventions primarily have been directed toward women, our findings suggest that men are equally and negatively affected by their involvement in social media,” said Strübel.However, experts warn that online dating can be tied to lower self-esteem, tech addiction and depression.A study published in 2016 polled 1,044 woman and 273 men (mostly college-aged) about their social habits. “We found that being actively involved with Tinder, regardless of the user’s gender, was associated with body dissatisfaction, body shame, body monitoring, internalization of societal expectations of beauty, comparing oneself physically to others, and reliance on media for information on appearance and attractiveness,” said Jessica Strübel, Ph D, of the University of North Texas, who co-authored the study with Trent Petrie, Ph D.“Tinder users reported having lower levels of satisfaction with their faces and bodies and having lower levels of self-worth than the men and women who did not use Tinder,” she added.

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While there is still debate over the merits of tech addiction, one study published in 2016 linked technology addiction with depression and anxiety.

Miranda Brookins is a marketing professional who has over seven years of experience in copywriting, direct-response and Web marketing, publications management and business communications.

She has a bachelor's degree in business and marketing from Towson University and is working on a master's degree in publications design at University of Baltimore.

People who spent more time online (perhaps looking for a date) were more severely affected.

"People who self-described as having really addictive-style behaviors toward the Internet and cellphones scored much higher on depression and anxiety scales,” said Alejandro Lleras, a psychology professor at the University of Illinois who co-authored this study.

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