On May 8, 2017, Sinclair Broadcast Group announced that it would acquire Tribune Media for .9 billion, plus the assumption of .7 billion in debt held by Tribune.
If the deal receives regulatory approval by the FCC and the U. Department of Justice's Antitrust Division, WREG would gain new sister stations in adjacent markets, including ABC affiliate KATV in Little Rock, and the Nashville virtual triopoly of Fox affiliate WZTV, CW affiliate WNAB and My Network TV affiliate WUXP-TV.
In mid-2011, the WREG news studio received a major overhaul with the unveiling of a "newsplex" set (designed by FX Group) that occupies a large studio with loft areas and continues into a smaller newsroom area in the back and includes numerous live areas and a set for the Live at 9 program.
WREG-TV, along with Little Rock's KTHV, previously served as the default CBS affiliates for the Jonesboro, Arkansas area.
Since the February 2014 sweeps period, the station's newscasts have placed first in all time slots. newscast, WREG-TV became the third station in the Memphis market (behind WMC-TV and WHBQ-TV) to begin broadcasting its local newscasts in high definition.
The switch came with a refresh of the newsroom set and new graphics, however major technical glitches occurred during the week following the conversion.
The station's digital signal remained on its pre-transition UHF channel 28, using PSIP to display WREG-TV's virtual channel as 3 on digital television receivers.
WREG's studios are located on Channel 3 Drive (off of I-55) near the Mississippi River on the west side of Memphis, and its transmitter is located between I-40 and Whitten Road, approximately 5 miles (8 km) southeast of Bartlett.
However, like most major network affiliates in the early 1980s, WREG-TV began cutting back on the large number of movies that occupied much of its off-network schedule, a move prompted by the presence of cable, VCRs, and the emergence of then-independent competitors WPTY (channel 24, now ABC affiliate WATN-TV) in 1978 and WMKW (channel 30, now CW affiliate WLMT) in 1983.
The station presently broadcasts 40½ hours of locally produced newscasts each week (with 6½ hours on weekdays, 4½ hours on Saturdays and 3½ hours on Sundays).
WREC-TV's original studios were located inside the Peabody Hotel in downtown Memphis.
For its first six years, WREC-TV was the only locally owned station in Memphis (WHBQ-TV was owned by General Tire and NBC affiliate WMC-TV was owned by Scripps-Howard).
Throughout the early 1960s into the late 1980s, WREC/WREG claimed to possess the largest feature film library of any television station in the United States, which was evidenced in its daily (late afternoons and late nights) and weekend programming lineup at the time.